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November 24.2025
2 Minutes Read

Experience the Joy of Family Fun at the Ford Holiday River Parade in San Antonio

San Antonio family activities during holiday parade


The Magic of the Ford Holiday River Parade

Every holiday season, San Antonio becomes a sparkling winter wonderland, inviting families to join in the festivities of the Ford Holiday River Parade. Set to kick off this year's celebration on November 28, 2025, this cherished event will feature illuminated floats and a dazzling light display along the famous River Walk. With a theme of Merry Movie Magic, families can look forward to seeing their favorite holiday films come alive amid 200,000 twinkling lights.

Creating Lasting Memories in San Antonio

For families looking to make the most of their visit, the Ford Holiday River Parade is just the beginning of a delightful holiday adventure. The overall experience can be enriched by planning activities that cater to all ages. Parents can enjoy the vibrant atmosphere while children delight in attractions like family-friendly events in San Antonio, including holiday markets and fun visits to Santa at various local venues.

Family Activities for a Complete Experience

To create unforgettable memories, visitors can explore things to do with kids in SA. A visit to the Pearl is a must, where families can enjoy delightful dining options and snap pictures with Santa. Many restaurants along the River Walk, such as Hard Rock Café and Dorrego’s at Hotel Valencia, offer parade viewing packages, allowing families to dine while enjoying the parade festivities. Make sure to check out local art markets at the San Antonio Museum of Art to support local artisans and find unique gifts!

The Spirit of Giving

Participating in Small Business Saturday is another way to enhance your San Antonio holiday getaway. This day encourages shopping at local boutiques and art markets, providing a sense of community and supporting small entrepreneurs.

Plan Ahead for a Stress-Free Experience

With all the excitement surrounding the Ford Holiday River Parade, planning ahead is key. Purchasing tickets early is highly recommended, especially for parade dining packages, which provide an excellent view of the event along with delicious meals. Additionally, families should arrive early to enjoy pre-parade activities and secure the best viewing spots, particularly in the free areas along the River Walk.

Ultimately, spending 72 hours in San Antonio during the holiday season offers families a perfect opportunity to bond over fun experiences, festive food, and countless moments of joy. Don’t miss out on this magical time!


Family Fun & Kids Activities

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