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June 02.2026
2 Minutes Read

How Cristina Martinez's Very That Celebrates San Antonio's Culinary Heritage

Young woman posing in front of brick wall with flags, San Antonio.

Embracing Identity Through Culinary Creativity

Cristina Martinez is more than just a business owner; she's an ambassador of San Antonio's vibrant Latina culture. Her shop, Very That, serves as a joyful celebration of identity and creativity. Founded in 2013, Very That offers an array of housewares and accessories that resonate with the community, all designed to honor the beauty of being Chicana.

A Journey Inspired by Love and Resilience

Martinez's foray into business was ignited by personal experiences, particularly the diagnosis of cancer faced by both her mother and wife, affectionately known as Peaches. This adversity became a catalyst for Martinez to find her voice and passion, leading her to create products that reflect love and cultural pride. Through her challenges, she found beauty and inspiration, transforming pain into artistry.

The Significance of the South Side

For Martinez, the South Side of San Antonio represents resilience. She likens it to a “beautiful cactus”, thriving in all climates, just as she has learned to thrive amid adversity. This area of the city fosters a rich community spirit that influences her work and comes alive in her designs, from kitchen mugs proclaiming “Support local chismosas” to coasters featuring icons like Bad Bunny.

Community and Connection

The connection between her products and the community runs deep. During her growth as an entrepreneur, Martinez emphasized the importance of shared experiences. Her store at Pica Pica Plaza has become a hub for those seeking to embrace their roots. She encourages visitors to explore local flavors, attend food festivals in San Antonio, and partake in the area's culinary events, all while supporting local businesses.

Encouragement for Aspiring Entrepreneurs

Martinez's story reveals numerous lessons for aspiring business owners. Her persistence amidst doubt and commitment to her 'why' have been crucial in her journey. She inspires others to embrace their identities, explore culinary delights, and connect with their communities through food and culture.

San Antonio is a treasure trove for foodies! If you're eager to discover more, make sure to check out upcoming foodie events SA and indulge in the best brunch SA has to offer. Keep exploring and supporting local artisans who bring our rich culture to life!

Food & Drink

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